Complex technology doesn’t need complicated communication.

I started as an electrical engineer and spent eight years working in network engineering and telecommunications before moving into technical content and B2B technology marketing.

Over the years, I’ve written about data centers, cloud databases, telecommunications, data synchronization, and semiconductor technology. I’ve helped businesses across SEO, content strategy, paid & organic campaigns, AI videos, and digital PR.

Today, my work is focused heavily on photonics, quantum computing, cybersecurity, and data analytics, where I help turn highly technical ideas into content that people can understand and engage with. My articles have been cited by top publications, including The Washington Post and The Conversation.

At yieldWerx, I’ve produced 60+ blog posts, curated 50+ newsletter editions, managed several LinkedIn Ad campaigns, and helped generate 25+ inbound leads in the highly specialized semiconductor yield management market. 

My passion is communication, whether in the form of bits and waves or words, paragraphs, and infographics.